Clik here to view.
A direct channel is not built in a day
Innwise Web Aiming at direct sales, i.e. the development of an independent channel for each hotel in order to increase sales while keeping client acquisition costs low, is one of the strategies that...
View ArticleClik here to view.
The Role of Client Relationship Management in the Hotel’s Direct Channel
Direct Channel Hotel Nowadays the direct channel is one of the priorities for hotel owners. The decline of reservations through traditional intermediaries and the growing pressure from the OTA (Online...
View ArticleClik here to view.
Stop the World, I Want to Get Off!!
Keep on spinning, Susanne Nybergh. Flickr. This naive phrase spoken by that wet-behind-the-ears comic book character “Mafalda” can well describe the state of frustration experience by more than one...
View ArticleClik here to view.
The Strategy of Price Parity in Hotel Distribution
Scale, Molar. Flickr. Price Parity: advantages and disadvantages Pricing strategy in hotel distribution is the third trend that we pass on from the Innwise e-book, 10 Trends in Hotel Distribution....
View ArticleClik here to view.
GDSs vs direct channel: Are direct reservations gaining popularity over those...
Around the world (Flickr) A survey carried out by The American Society of Travel Agents (ASTA) on 10,000 travel agencies in the country that have closely checked out the Tnooz website are trying to...
View ArticleClik here to view.
Direct Channel vs Intermediaries The Battle for Reservations Round 1
Boxing gloves. Google Plus. Attract and convert visitors into reservations through the hotel’s website remains a major concern for hoteliers versus Online Travel Agencies (OTAs). Alberto Scappini and...
View ArticleClik here to view.
Direct Channel vs Intermediaries. The Reservation Battle Continues Round 2
Boxing. Google Plus. There is not a second of truce in this particular battle. Innwise specialists, Alberto Scappini and Pedro Carmona, are still mulling over these types of hotel distribution. On this...
View ArticleClik here to view.
How to improve your direct cannel conversion rate
Direct channel Bullseye, Google Plus Is the time to take another step. Turn visits into bookings. This process depends on various factors, but can be summarized in three levels: demand, competitors and...
View ArticleClik here to view.
Boutique Hotel Posada Terra Santa, number 1 on TripAdvisor
Posada Terra Santa, nº1 TripAdvisor Everything said online about a hotel is important, really important. Whether it’s good or bad, a sequence of bad comments can mean your establishment loses online...
View ArticleClik here to view.
A Contact Centre’s main values
Faced with a disheartening political panorama, one October morning in 1835, Antonio Meucci and Ester Mochi leave their natal Florence to start their voyage across the American continent. Some 20 years...
View Article
